An individual may believe being locked up is something of nightmares, well today it is the new cool. Sweeping en-vogue business events like the South by Southwest (SXSW) Seminar, the Room escape Berlin is your attraction getting everybody talking. And it is not only the participants, since this newfangled love of immersive experience is opening a doorway to advanced marketing and advertising opportunities, also.
Just what is an Escape room? You may inquire. Imagine this – you’re in a locked room. You’ve got a couple random tips and you don’t have any clue how to get out. You may think that this is just another storyline from among those Saw movie franchises but it’s in reality the makings of an Escape Space experience. This ‘trend’ entails a set of around 12 players – based on where you reserve – that must utilize psychological and physical Ability to unlock door after door, moving from room to room intentionally figuring out mysterious clues. The catch? You’ve only 60 minutes to break loose.
Obviously this isn’t a new idea but after decades of virtual reality parading because the trendy big brother from the world of immersive experiences, escape chambers have been working via the experiential ranks to choose the name of officially ‘wow’. Unsurprisingly, sharp entrepreneurs have monitored this and are discovering innovative approaches to maximize the exposure to your encounter. The ‘tie-in’ type of advertising arrangement appears to be the judgment formula for it.
Famous examples thus far include Disney hosting a pop-up getaway encounter connected with Rogue 1: A Star Wars Story. The Escape Sport in Austin Texas (America’s hottest escape adventure) is being taken over by FOX in time for its launching of a brand new string of Prison Break, and HBO establishing a multi-room setup themed about Game of Thrones, Veep, along with Silicon Valley. Smart.